Friday, February 25, 2011

Council Approves Huizar Motion for $1 Million Allocation to Streetcar

RELEASE

Contact: Rick Coca
(213) 473-7014 or
Rick.Coca@lacity.org

Councilmember Jose Huizar-Bringing Back Broadway-Streetcar

Measure R Local Return funding will assist Downtown L.A. Streetcar with environmental review and engineering -- Council action comes as recent report states streetcar will generate 9,300 jobs, spur $1.1 billion in development and generate $24.5 million in annual tourism and spending

LOS ANGELES (Feb. 25, 2011) – The Downtown L.A. Streetcar, a public-private partnership project championed by City Councilmember José Huizar’s Bringing Back Broadway initiative and a non-profit L.A. Streetcar Inc., won unanimous City Council support today for a $1 million allocation of the City’s Measure R Local Return funding to assist the project through its environmental and engineering phases.

The Downtown L.A. streetcar will run 7-days a week, about 18-hours a day, serving areas including Bunker Hill, Grand Avenue and the Music Center, Historic Broadway and the Historic Core, South Park, L.A. LIVE and the Los Angeles Convention Center.

Today’s funding allocation, combined with funding from the Community Redevelopment Agency of Los Angeles (CRA/LA), will take the project through its environmental and engineering phases, as well as its application for federal Small Starts funding, completing the last public sector steps necessary before construction, which could commence as early as 2014.

“At a time when the City is undergoing one of the worst economic times in its history, when the unemployment rate is far too high, and industries in our city and everywhere else are struggling, a modern, environmentally friendly streetcar will help create a better connected, pedestrian-oriented downtown, bringing jobs, economic development and revitalization all around the route,” said Councilmember José Huizar. “A more efficiently run and successful downtown is good for our entire City and the streetcar will help get us there.”

Measure R was adopted by voters to help transportation projects proceed that are needed in our City, but which would otherwise not be easily funded.

CRA was an early supporter of the streetcar movement, putting forward the first $10 million to get the project going. About $1.6 million has already been allocated by CRA/LA as the project has progressed the past few years. CRA actions to obligate the remaining $8.4 million pledged to the project are to be taken up by the CRA Board as early as next month.

Just two weeks ago, business and civic leaders, city officials, labor unions and transit advocates joined Councilmember José Huizar to announce the release of a study by AECOM which indicates a modern streetcar system in downtown Los Angeles will not only provide critically needed transportation circulation but will also be a boon to revitalization.

The study finds among other things that an initial $125 million public-private investment in returning the Streetcar Downtown will generate 9,300 new jobs, $1.1 billion in new development, $24.5 million in new annual tourism and consumer spending, and $47 million in new city revenue – all above projections for Downtown’s future without a streetcar.

A feasibility study for the streetcar project was completed in 2006 and the project is included in METRO’s Long Range Transportation Plan. Similar to the funding model used in other modern streetcar cities, the Downtown L.A. Streetcar project will be funded with both public and private funds. Public sources include Measure R Local Return, CRA/LA, federal appropriations.

Federal funding for construction will be sought through the federal Small Starts program. An equal portion of private sector contributions are planned to be raised through a Community Facilities District, a special tax of parcels which will benefit from the streetcar project, which will be voted on by registered voters in the streetcar area next year.

The full AECOM Streetcar Economic Impact Study, executive summary, fact sheets, background materials, informational videos, B-roll, streetcar renderings and related materials for review and reference can be accessed at:

http://www.golastreetcar.org/press

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Eagle Rock Day in L.A. this Friday!


Huizar Logo 2
INVITATION


Councilmember Jose Huizar invites you to the Los Angeles City Council Meeting declaring "Eagle rock Day" in Los Angeles!

Friday, March 4th @ 10 a.m. in Council Chambers

The City of Los Angeles will be honoring Eagle Rock, in recognition of the Eagle Rock Centennial. Eagle Rock incorporated into its own city in March of 1911, and chose to annex into Los Angeles in 1923. Please join us in celebrating this momentous occasion.

Refreshments will be served. Please RSVP. For more information, please contact our Eagle Rock field office at (323) 254-5295. For parking arrangements, please contact our office no later than Tuesday, March 1st.

Thursday, February 24, 2011

District 14 News - February 24, 2011

Dear Friends:

Please read below for important updates in Council District 14, including the City’s first bike corral in Highland Park and upcoming events.

* City Launches First Bike Corral in Highland Park
* 16th Annual Community Job Fair at Dodger Stadium
* Eagle Rock Centennial Kick Off
* Ascot Hills Open House
* Hermon Park Playground Equipment Ribbon-Cutting

City Launches First Bike Corral in Highland Park

Councilmember Jose Huizar-Bike Corral-Highland Park-CD 14-Los Angeles-Cafe de Leche 2

Working with local business and City departments, Councilmember Huizar helped bring the City’s first bike corral to Highland Park. Less than a year after the City Council officially approved his legislation to build it – a single parking location that can accommodate 10 bicycles – the biking community celebrated the inaugural corral outside of Café de Leche in Highland Park.Café de Leche co-owner Matt Schodorf brought the idea for a bike corral outside his business to Councilmember Huizar in order to better accommodate his customers. Councilmember agreed and introduced the motion in July 2009 and then went to work with the Los Angeles Department of Transportation (LADOT), the Bureau of Street Services (BSS) and the City’s General Services Division (GSD) to design and build the model corral, which will be duplicated throughout the City.

Councilmember Huizar agreed to pay the cost of installing the bike corral.

Click here for the LADOT Bike Blog. Enjoy the slideshow from the event.

16th Annual Community Job Fair at Dodger Stadium

Dodgers avatar
(Photo Credit: Stephanie Robinson)

Hosted by the Los Angeles Dodgers, Councilmember Jose Huizar invites you to this annual job fair from 10 a.m. to 1 p.m. on Saturday, February 26th.

* Employers will be recruiting!
* On site Interviews!
* Dress for success!

For Resume prep, interviewing skills check your local city/county worksource center. Wear appropriate business attire and bring copies of your current resume.

FREE SHUTTLE
From Sunset Blvd./Elysian Park to STADIUM
FREE Admission and Parking
Please enter through Elysian Park Ave./Stadium Way entrance.

For more information, please contact: (323) 224-1466.

Eagle Rock Centennial Kick Off Celebration

Councilmember Jose Huizar

Hosted by the Center for the Arts, Eagle Rock, Councilmember Huizar invites you to a full day of events including:

* Kids & Family Program 2-4 p.m.
* Historical Presentation 4 p.m.
* Community Groups All Day
* Live Entertainment* Cocktail Reception 6-8 p.m. featuring Eagle Rock's own Morganne
* Silent Auction

Saturday, February 26th from 2 p.m. to 8 p.m. @ the Center for the Arts, Eagle Rock at 2225 Colorado Blvd.

For more information, go to www.eaglerockcentennial.com.

Ascot Hills Open House

Councilmember Jose Huizar

Councilmember José Huizar invites you and your family to join your neighbors to the “Open House” celebration of the much-anticipated Ascot Hills Phase II park improvements. See the progress of the new park improvements, which include the full stream restoration, an outdoor amphitheatre, irrigation and fire safety installations, landscaping, hiking trails, and native plantings, and much more. For more information, please call the El Sereno District Office at (323) 226-1646.

Wednesday, March 2, 2011 at 2 p.m. @ Ascot Hills Park, 4731 Multnomah Street at Gateside Drive.

Enjoy the slideshow and footage from the ground-breaking last year.

Hermon Park Playground Equipment Ribbon-Cutting

Councilmember Jose Huizar-Arroyo Seco-Hermon-Park

Join Councilmember José Huizar and the Hermon community for the ribbon-cutting ceremony of the new state-of-the-art ADA compliant playground at Hermon Park, on Thursday, March 3rd at 10 a.m.

Aside from the new playground, the new Hermon Park improvements include more security lighting throughout the park, and new irrigation. Come, bring your children, celebrate with your friends, and neighbors this great community accomplishment. For more information, please call the El Sereno District Office at (323) 226-1646.

Thursday, March 3, 2011 at 10 a.m. @ Hermon Park, 5568 Via Marisol

Enjoy the slideshow and footage from the ground-breaking last year.

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Friday, February 18, 2011

City Launches First Bike Corral in Highland Park

RELEASE

Working with local business and City departments, Councilmember brings City’s first bike corral to Highland Park outside Café de Leche

Councilmember Jose Huizar-Bike Corral-Highland Park-CD 14-Los Angeles-Cafe de Leche 2

LOS ANGELES (Feb. 18, 2011) – Less than a year after the City Council officially approved Councilmember José Huizar’s legislation to build the City’s first bike corral – a single parking location that can accommodate 10 bicycles – the biking community celebrated Friday the inaugural corral outside of Café de Leche in Highland Park.

Café de Leche co-owner Matt Schodorf brought the idea for a bike corral outside his business to Councilmember Huizar in order to better accommodate his customers. Councilmember agreed and introduced the motion in July 2009 and then went to work with the Los Angeles Department of Transportation (LADOT), the Bureau of Street Services (BSS) and the City’s General Services Division (GSD) to design and build the model corral, which will be duplicated throughout the City.

Councilmember Huizar also agreed to pay the cost of the corral.

“The best ideas in the City often come from community members and business owners and that is certainly the case here,” said Councilmember Huizar. “I want to thank Matt Schodorf and our partners for working with me on this bike corral. The City has worked to improve services to the bicycling community, but we need to do more. Expanding this bike corral pilot program throughout the City is a great first step.”

Councilmember Huizar’s staff worked with the LADOT, BSS and GSD to deal with the hurdles associated with implementing a pilot program, such as the specific design, manufacturing and installation plans.

“We're excited to be installing the first bicycle corral in the City of Los Angeles, which will help to get car-centric Angelenos out of their vehicles,” said Amir Sedadi, LADOT Interim General Manager. “The Department of Transportation isn't just about moving cars, but helping to 'move Los Angeles forward' by offering people multi-modal choices.”

Special thanks also goes to the bicycling community, the Historic Highland Park Neighborhood Council and the Highland Park Chamber of Commerce for their support.

Click here for the LADOT Bike Blog. Enjoy the slideshow from the event.

Wednesday, February 16, 2011

District 14 News - February 16, 2011

Dear Friends:

Please read below for important updates in Council District 14, including efforts to increase pedestrian safety at the iconic 4th street bridge, raise awareness for the Jessica Triangle designation, showcase the 1st Annual East L.A. Alumni Classic, provide entertainment for local seniors and adopting pets, and much more.

* 4th Street Bridge Improvements
* Jessica Triangle-Mt. Washington Designation
* 1st Annual East L.A. Alumni Classic
* 4th Annual Senior Snowball
* Adopt-A-Pet Adoptions
* Our Downtown El Sereno Vision Workshop
* Fitness Zone Ribbon Cutting

4th Street Bridge Improvements

Councilmember Jose Huizar-CD 14-Los Angeles-Smart Pedestrian Crosswalk-4th Street Bridge

Councilmember Huizar joined community members in Boyle Heights Saturday to celebrate the addition of a Smart Crossing Walk on 4th Street and Concord, which had long been identified by the community as a dangerous place to cross. Now when pedestrians push the cross button, large caution lights flash overhead, alerting drivers to stop. The improvements are part of $412,000 seismic retrofitting of the 4th Street Bridge. Other improvements include storm drain upgrades, landscaping and paving underneath the bridge.

Jessica Triangle-Mt. Washington Designation

Councilmember Jose Huizar-CD 14-Los Angeles-Mt Washington-Jessica Triangle

Following on the heels of the Verdugo Village designation in Glassell Park, Councilmember Huizar joined members of the Mt. Washington community to celebrate the Jessica Triangle designation with two new signs. Jessica Triangle is a triangular shaped median at Cleland Avenue and Jessica Drive that has been turned into a mini-garden with trees, plants and a trail. This community improvement project, which has had many volunteer community stewards over the years, is a source of pride for the Mt. Washington community. In 2007, Councilmember Huizar protected it from destruction when he worked with Public Works to re-direct a proposed sewer line, which was scheduled to run right through the garden. He also had the City designate Jessica Triangle as an official City of Los Angeles site.

Bulldogs Win 1st Annual East L.A. Alumni Classic

East LA Alumni Classic-High School Football-Garfied Bulldogs-Roosevelt Rough Riders-ELACC

Councilmember Huizar served as the Honorary Coach for the Rough Riders in the 1st Annual Alumni East L.A. Classic at E.L.A.C.C. Garfield dominated for three quarters but Roosevelt almost tied it up in the closing minutes. It was a great showcase for healthy competition, respect and sportsmanship. Congratulations went out to all of the alumni as the relived some of their gridiron glory. This should be the first of many alumni East L.A. Classics to come.

Enjoy the slideshow from the event.

4th Annual Senior Snowball

Group Shot-Councilmember Jose Huizar-4th Annual Senior Snowball-Valentines Day-El Sereno-CD 14-Los Angeles

More than 600 seniors from all over Council District 14 came out for the 4th Annual Senior Snowball sponsored by Councilmember Huizar. Attendees were treated to a delicious meal and desserts. With more than 20 senior clubs present, all the seniors were recognized for their leadership and community involvement, and also had the opportunity to win raffle prizes. Musical entertainment by Chico followed dinner and the seniors took to the dance floor without invitation.

Enjoy the slideshow from the event.

Adopt-A-Pet Valentine Adoptions

Councilmember Jose Huizar-CD 14-Los Angeles-Adopt A Pet

As part of Valentine’s Day weekend, Councilmember Huizar participated in the Adopt-A-Valentine Pet Adoption at the North Central Animal Shelter on Lacey. Sponsored by his office, the City of Los Angeles, CD 13 and Friends of Hermon Dog Park, the community came out to adopt some of our four-legged friends in need of a home.

Enjoy the slideshow and footage from the event.

“Our Downtown” Living Streets Plan Workshop

Edward Santillan-Our Downtown-El Sereno-Los Angeles-Barrio Youth Action Family Center-Vision Plan Workshop

Sponsored by Councilmember Huizar, the El Sereno community held its third vision workshop on how to spend funds for improving Huntington Drive. Friends and neighbors came out to vote on their priorities. Stay tuned for more announcements.

Fitness Zone Ribbon Cutting

Fitness Zone-CD 14-Los Angeles-Eagle Rock

Eagle Rock Recreation Center is the latest Council District 14 park to see new improvements. Councilmember Huizar secured $150,000 to install an Outdoor Fitness Zone at the park, consisting of 10 exercise machines, which were installed near the playground so parents watching their kids, and seniors from the nearby Senior Center, could get in some exercise free of cost. Other improvements at the park include upgrades such as a new gym floor, repaired basketball hoops and improved lighting in the Recreation Center and a new dumpster location to address trash and illegal dumping problems that were beginning to happen at the park.

Enjoy the slideshow from the event.

Slideshow from D.T.L.A. Bikes Grand Opening Ribbon Cutting

Councilmember Jose Huizar-DTLA Bikes-Bringing Back Broadway-CD 14-City of Los Angeles

It was great to honor a new local business earlier this evening, D.T.L.A. Bikes on Broadway. Located at 425 S. Broadway, D.T.L.A. Bikes opened quietly (soft open) before the holidays. It has already become very popular for its 15,000 square foot mega store with an awesome indoor track to try any bike before you buy. They're all stocked up now and celebrating their downtown debut with lots of different kinds and brands of bikes, a full line of accessories and they provide competitively priced tuneups and repairs, too.
Enjoy the slideshow from the event.

Sunday, February 13, 2011

Adopt-A-Valentine Pet Adoption

Saturday was full of events and activities but one of my favorites had to be the Adopt-A-Valentine Pet Adoption at the North Central Animal Shelter on Lacey. Sponsored by my office, the City of Los Angeles, CD 13 and Friends of Hermon Dog Park, it was great to see the community come out and adopt some of our four-legged friends in need of a home. Enjoy the slideshow and brief footage from the event.

Councilmember Jose Huizar-CD 14-Los Angeles-Adopt A Pet


Slideshow from the 1st Annual Alumni East L.A. Football Classic

It was a pleasure to serve as the Honorary Coach for the Rough Riders in the 1st Annual Alumni East L.A. Classic at E.L.A.C.C. last night. Garfield dominated for three quarters but Roosevelt almost tied it up in the closing minutes. Great sportsmanship. Congratulations to all of the alumni who relived some of their gridiron glory. I hope this is the first of many alumni East L.A. Classics to come. Enjoy the slideshow from the event.

Councilmember Jose Huizar-East LA Alumni Classic-High School Football-Garfied Bulldogs-Roosevelt Rough Riders-ELACC





Friday, February 11, 2011

Slideshow from the 4th Annual Senior Snowball

A great time was had by all at the 4th Annual Senior Snowball in El Sereno. Enjoy the slideshow from the event:

Group Shot-Councilmember Jose Huizar-4th Annual Senior Snowball-Valentines Day-El Sereno-CD 14-Los Angeles


Thursday, February 10, 2011

District 14 News - February 10, 2011

Dear Friends:

Please read below for important updates in Council District 14, including efforts to clean up parks, bring jobs and economic development to Los Angeles, bringing the Streetcar back Downtown and the Broadway Arts Center.

* Community Cleanups at San Pascual and Yosemite Parks
* Massive Job Growth & Economic Development with the L.A. Streetcar Project
* Broadway Arts Center Workshop

Community Cleanups at San Pascual and Yosemite Parks

Group Shot-Councilmember Jose Huizar-CD 14-Los Angeles-Community Cleanup-San Pascual Park

San Pascual and Yosemite Parks were the launching points for two Community Cleanups this past Saturday as volunteers picked up trash, painted over graffiti and beatified the areas. Special thanks to Victory Outreach, the Graffiti Busters, students and local residents for cleaning up. Here are Councilmember Huizar’s welcoming remarks from the San Pascual cleanup, where volunteers going out into various locations in the neighborhood. Click here for the slideshow.

Building on a plan already in place to increase safety at Yosemite Park, Councilmember Huizar and the Eagle Rock Neighborhood Council (ERNC) hosted the Yosemite Park Cleanup, which brought out a large contingent of volunteers. Earlier this month, a resident jogging in the park was attacked and robbed by a group of young men. Police say the crime was an isolated incident in the low-crime community, which saw a 33 percent drop in Violent Crime in 2010. Two suspects have already been arrested and a third is being sought. While such assaults at the park are unheard of, there had already been proactive improvements and safety enhancements installed at the park — including resurfaced tennis courts, retrofitting of the pool and the installation of a security camera.

Following the attack, Council District 14 quickly organized a meeting with the ERNC, LAPD, LAUSD Police, and General Services park police and the Department of Recreation & Parks and came up with an immediate plan to step up patrols, enforce curfew, remove graffiti even quicker, expedite the installation of a previously approved second security camera and organize the Community Cleanup.

Enjoy the
slideshow from Yosemite Park.

Bring the Streetcar and Jobs Back to Downtown to Help L.A.

Councilmember Jose Huizar-Bringing Back Broadway-Streetcar

As part of his Bringing Back Broadway initiative, Councilmember Huizar announced the release of a study Tuesday stating that building a streetcar downtown would create 9,300 jobs and generate $1.1 billion in new development, $24.5 million in new annual tourism and consumer spending and $47 million in new City revenue. The Streetcar would not only make Downtown Los Angeles an easier place to get around, it would bring jobs to residents throughout the City and much needed revenue when we need it most. We're hoping to get it built by 2014. You can view the press release, as well as links to stories on CBS, Daily News and the Downtown News

Enjoy the
slideshow and footage of Councilmember Huizar’s remarks.

Broadway Arts Center Workshop Held to Get Community Input

Councilmember Jose Huizar

About 100 downtown community members attended a workshop to get their input and feedback on a planned mixed-use arts facility on Broadway. The proposed Broadway Arts Center would provide affordable housing for artists, serve as a performance and exhibition space, have a commercial/retail component and provide parking and loading facilities for commercial and theater use on the street.A location for the project has not been chosen yet for the project, a partnership between Councilmember Huizar’s Bringing Back Broadway initiative, various city departments, The Actors Fund and Cal-Arts.

###

Wednesday, February 9, 2011

Bring the Streetcar and Jobs Back to Downtown to Help L.A.

As part of my Bringing Back Broadway initiative, we released a study yesterday stating that building a streetcar downtown would create 9,300 jobs and generate $1.1 billion in new development, $24.5 million in new annual tourism and consumer spending and $47 million in new City revenue. The Streetcar would not only make Downtown Los Angeles an easier place to get around, it would bring jobs to residents throughout the City and bring much needed revenue when we need it most. We're hoping to get it built by 2014. Here are links to stories on:

Tuesday, February 8, 2011

Study Finds Streetcar Will Create Massive Growth in Jobs, Development, Tourism and Revenue

PRESS RELEASE

Councilmember Jose Huizar-Streetcar-Downtown Los Angeles-CD 14-Bringing Back Broadway 1

For Immediate Release
Contact: Rick Coca
(213) 473-7014 or Rick.Coca@lacity.org

AEG CEO Tim Leiweke, Councilmembers Huizar and Perry, L.A. Streetcar Inc.’s Dennis Allen and others announced details of a study indicating the Downtown L.A. Streetcar will create thousands of jobs, more than a billion dollars in new development and millions more in tourism, consumer spending and L.A. City revenues

LOS ANGELES (Feb. 8, 2011) – The Downtown L.A. Streetcar effort took a huge leap forward today as results of an independent study were released indicating the Downtown L.A. Streetcar will have a significant and profound effect on revitalization in Downtown Los Angeles.

The study finds
among other things that an initial $125 million public-private investment in returning the Streetcar Downtown will generate 9,300 new jobs, $1.1 billion in new development, $24.5 million in new annual tourism and consumer spending, and $47 million in new city revenue – all above projections for Downtown’s future without a streetcar.

Business and civic leaders, city officials, labor unions and transit advocates joined Councilmember José Huizar to announce the study results, and hailed the news that a modern streetcar system in downtown Los Angeles will not only provide critically needed transportation circulation but will also be a boon to revitalization. The large, energetic crowd cheered “Streetcar, streetcar!” as each speaker took the podium to provide remarks.

Timothy J. Leiweke, President & CEO, AEG spoke about the streetcar plan’s importance to L.A. Live which will serve as an anchor destination for the four-mile system that would run seven days a week, 18 hours a day. He described the $125-million project as one with an excellent return on public-private investment.

“The Los Angeles streetcar will have an incredible return with major benefits for Los Angeles - over $1.1 billion in new development and thousands of new jobs,” said Leiweke. "The streetcar will provide easy, safe access for thousands of people to enjoy shopping, dining, cultural events, hockey, basketball and football games along with other sporting events throughout Downtown. People will spend more time and money downtown because getting around the area will be much easier than it is today. It's simple - ride the rail Downtown, or bring your car and park once, then just ride the streetcar. An additional $24.5 million into the local economy means jobs and businesses growth as we create a world-class Downtown. The streetcar will be a big win and a great part of the future of Downtown L.A."
City Councilmember José Huizar is known as the champion of the Los Angeles streetcar effort.

Huizar’s Bringing Back Broadway revitalization initiative took conversations which had been happening for years about a possible streetcar, gave them focus and turned the effort into a community-wide effort with strong consensus of support. While Broadway is the spine for the proposed alignment, the streetcar is planned to serve areas including Bunker Hill, Grand Avenue and the Music Center, Historic Broadway and the Historic Core, South Park, L.A. LIVE and the Los Angeles Convention Center.

Huizar said he believes in the streetcar both for its ability to effectively circulate people in urban areas, as well as for its effect on economic development.

“At a time when the City is undergoing one of the worst economic times in its history, when the unemployment rate is far too high, and industries in our city and everywhere else are struggling, we are here to talk about good news for Downtown Los Angeles,” said Huizar.

“Very soon, a modern, environmentally friendly streetcar help create a better connected, pedestrian-oriented downtown, bringing jobs, economic development and revitalization all around the route. A more efficiently run and successful downtown is good for our entire City and the streetcar will help get us there,” said Huizar.

“By having the streetcar go through areas that have already experienced the downtown renaissance – as well as those that have incredible potential but are still in need of a catalyst for revitalization – the streetcar will help downtown function as a complete, cohesive, neighborhood,” Huizar said.

The streetcar route is planned to run through Council Districts 14 and 9 and has the support of elected officials in both districts, as well as at the state and federal level. Councilmember Jan Perry represents the 9th district.

“The AECOM report, funded by CRA/LA, demonstrates the vast potential of bringing the Downtown streetcar project to fruition. It projects millions in added city revenue, tourism dollars, and thousands of new jobs,” said Council President Pro Tempore Jan Perry. “This report demonstrates in numbers what we have all believed is true—downtown is a burgeoning economy that will benefit from investments like this one.”

CRA was an early adopter of the streetcar movement, which the agency has said will help create connectivity in downtown, and reduce blight by catalyzing revitalization in areas which need it. CRA put forward the first $10 million to get the project going, leveraging redevelopment dollars against private investment.

"We at the CRA/LA are proud to be significant partner in the L.A. Streetcar project which will clearly enhance the continued economic revitalization of downtown. It will bring brand new investment and jobs by connecting all of the assets that Downtown has to offer,” said Chris Essel CEO CRA/LA. “This is what redevelopment was meant to do, to help lead the way so that private industry will do its part to invest and employ our residents for the betterment of the entire city of Los Angeles."

More than 40,000 people live downtown, with 550,000 people coming into the city each day for work and tourism. Similar to other streetcar systems, such as Portland and Seattle, the Downtown L.A. Streetcar project is designed to encourage a large volume of commuters, shoppers and tourists to experience the cultural and commercial appeal of the vibrant and growing downtown Los Angeles area.

The streetcar’s impact on business creation, tourism and consumer spending is a highlight of the report.

"This study reaffirms that a modern streetcar system will help revitalize downtown Los Angeles, which will increase commerce and tourism," said Gary Toebben, President and CEO of the Greater Los Angeles Chamber of Commerce." The resulting job creation will be good news for the city, residents and local businesses."

Michael McDowell, Senior Director for Cultural Tourism for L.A. Inc., the Los Angeles Convention and Tourist Bureau provided remarks on behalf of Mark Liberman, CEO of L.A. Inc. about the positive impact effect of the streetcar’s permanent infrastructure investment and proposed system’s ability to increase tourism activity.

“Tourism is L.A.’s number one industry,” McDowell said. “The fixed route and reliable service of a streetcar running through the heart of LA—from Broadway to the Convention Center and back—will provide easy access and a great incentive for both business and leisure visitors to explore downtown.”
Los Angeles Streetcar Inc. (LASI) is a non-profit created and operated by Downtown property owners and business leaders to advance the streetcar effort.

“We are very pleased to see the significant economic value the L.A. Streetcar will generate,” said Dennis Allen, Executive Director of Los Angeles Streetcar Inc. “The report by AECOM was important because it validated what other cities have experienced, and what we in Los Angeles intuitively knew – which is that streetcars change neighborhoods, revitalize urban cores, and are a wonderful investment for all involved.”

LASI was the beneficiary of a successful fundraising event held last September at L.A. LIVE co hosted by Los Angeles City Councilmember José Huizar, Eli Broad, founder of The Broad Foundations, Rick Caruso of Caruso Affiliated, and Tim Leiweke of AEG / L.A. LIVE. The fundraising and networking event, dubbed "Get On Board" was held to raise operational funding and was the culmination of a four month capital campaign which doubled the organization’s fundraising goals.

An awareness campaign showing the connectivity a streetcar will bring to Downtown began in 2010. A video explaining the project and its benefits, entitled “The L.A. Streetcar: See What Happens When Downtown Connects,” which includes renderings of the streetcar as it may appear in Downtown has already received thousands of hits on YouTube.

A feasibility study for the streetcar project was completed in 2006 and the project is included in METRO's Long Range Transportation Plan. An environmental study is beginning at METRO, and proponents expect to have the Downtown L.A. Streetcar engineered and ready for construction within 5 years. Similar to the funding model used in other modern streetcar cities, the approximate $125-million budget for Downtown L.A. Streetcar project will be funded with both public and private funds. Private sector contributions are planned to be raised through a Community Facilities District, a special tax of parcels which will benefit from the streetcar project. Public sources include CRA/LA and the federal Small Starts program.

# # #

MEDIA RESOURCES

The full AECOM Streetcar Economic Impact Study, executive summary, fact sheets, background materials, informational videos, B-roll, streetcar renderings and related materials for review and reference can be accessed at: http://www.golastreetcar.org/press.

• Downtown L.A. Streetcar Economic Analysis - Fact Sheets, Executive Summary and AECOM Report – Economic Impact – Downtown Los Angeles Streetcar
• Streetcar Fact Sheets and Studies - Streetcar Fact Sheets, Streetcar Route Map, Board Member Roster and List of Sponsors, Red Car Feasibility Study, and Streetcar 3D Simulations
• Streetcar 3D Simulations - Orpheum Rendering (MP4), Disney Rendering (MP4), and Staples Rendering (MP4)
• Streetcar Video – “See What Happens When Downtown Connects” - Downloadable video (MP4 movie) and YouTube
• Streetcar Renderings - Streetcar 1, Streetcar 2, Walt Disney Concert Hall, Staples and Orpheum

Wednesday, February 2, 2011

CD 14 News - February 2, 2011

Dear Friends:

Please read below for important updates in Council District 14, including efforts to expand the City’s recycling program; restore a 34-year-old Highland Park mural; install signs in Verdugo Village; historically survey Los Angeles and clean up the air and green up businesses in Boyle Heights and beyond.

Councilmember Jose Huizar-Verdugo Village-Glassell Park-CD 14-Los Angeles-Designation

* A Call to Increase Recycling for Businesses and Apartments
* Restoring the Iconic “History of Highland Park” Mural
* Historically Surveying L.A.’s Unchartered Neighborhoods
* Verdugo Village Signs Highlight Areas Rich Past
* Clean Up/Green Up Plan New Era of Environmental Justice

Expansion of City Recycling Program Sought

With 70 percent of the City of Los Angeles’ 3.5 million tons of trash that ends up in landfills and incinerators every year coming from commercial and multifamily properties, Councilmember Huizar joined a coalition of organizations and City leaders who called for the City to franchise recycling collection for businesses and large apartments.

Here is footage of Councilmember Huizar’s remarks.

Los Angeles needs to do more to create a more efficient, safer and better managed recycling service for commercial and apartment buildings. While great progress has been made, particularly over the past year, the current pace of progress is not fast enough to ensure that we will reach the Zero Waste goals we’ve set for our City by 2030. The City collects all trash from single family homes.Councilmember Huizar supports franchising recycling collection for commercial and multi-family units in the City to ensure that all Angelenos have the opportunity to recycle, that the trucks and work conditions used to process the recycling are safe, that rates are uniform and fair, and that we cut down on the amount of recyclable refuse that ends up in our landfills. A report by Don’t Waste L.A., a coalition of 30 organizations, outlines these and other recommendations.

Read the Los Angeles Times story
here.

Read the Daily News story
here.

Restoring Mural and Pride in Highland Park

On behalf of the Highland Park community, Councilmember Huizar successfully brokered an agreement to restore the 34-year-old “History of Highland Park” mural, a mammoth piece of work that stretches around two sides of the AT&T building on Avenue 56. The treasured community mural was painted in 1977 and had fallen into disarray over the ensuing decades as an anti-graffiti coating deteriorated and graffiti removal had to stop to protect the underlying mural.

Here is footage of Councilmember Huizar’s remarks.

AT&T, whose former company Pacific Bell first commissioned the work to be done by Barrio Planners in 1977, has agreed to fund the restoration, estimated at about $78,000. Social and Public Art Resource Center’s Judy Baca, one of the mural’s original artists, will be at the helm of the restoration.

Councilmember Huizar was joined by the artists, the Highland Park Heritage Trust, the Historic Highland Park Neighborhood Council and students from Yorkdale Elementary for the kickoff cleanup of the mural, which included a steam cleaning and biodegradable soap bubble bath.

The restoration will include new anti-graffiti coating using the latest industry advancements and should be completed in the next few months.

Enjoy the slideshow of the event.

Historic Survey L.A. Presentation in Boyle Heights

A historic walking tour and results of the Survey L.A. pilot project, one of the largest historical surveys ever conducted in the nation, were presented this month at the Puente Learning Center in Boyle Heights. Councilmember Huizar successfully lobbied for Boyle Heights, one of the city’s oldest suburbs, to be surveyed as the pilot community for the new citywide historic identification project. Previously, only 15 percent of Los Angeles has been historically surveyed.

Here is footage of Councilmember Huizar’s remarks.

More than 200 people attended the seminar and tour and learned that two areas (Boyle Avenue and Mt. Pleasant) and 33 individual buildings were identified as potentially historic during the survey. It was coupled with a walking tour of five sites on Boyle Avenue, including the “Max Factor home.” The house represents a microcosm of Boyle Heights’ diverse history, having seen homeowners of Jewish, Japanese and Latino descent through the years. Attendees participated directly in the survey through MyHistoricLA, suggesting places in Boyle Heights that are historically important to them. Special thanks to the Puente Learning Center; the Los Angeles Planning Department’s Office of Historic Resources; the Community Redevelopment Agency of Los Angeles; the Boyle Heights Historical Society; the Los Angeles Conservancy; the Getty Foundation; the Jewish Historical Society of Southern California; the Breed Street Shul; Keiro Senior Healthcare; the International Institute; ELACC; Hollenbeck Palms; the Alba Family; a crew of Cal Poly Pomona students and other volunteers.

Enjoy the slideshow of the event.

Signs are Great in Verdugo Village

Community members gathered recently with Councilmember Huizar to celebrate the culmination of a two-year plan to design and install dozens of Verdugo Village signs along a two-block stretch of Verdugo Road, just north of York Boulevard.

Councilmember Huizar worked with the Glassell Park Improvement Association (GPIA) to come up with the plan and agreed to provide funding for the Verdugo Village sign project, which has added five street signs, 18 pedestrian signs, and 250 decals for businesses and residents along the Verdugo Road corridor.

Here is footage of Councilmember Huizar’s remarks.

The uniquely designed signs feature an outline of the nearby mountains and Verdugo Village name, while others also include a brief history of the area, which dates back to 1784.

The Verdugo Village signs will help identify the local community while promoting local business. Special thanks to Helene Schpak, Jim Kiehl, GPIA President George Brauckman and Zazu Faure.

Enjoy the slideshow of the event.

Clean Up Green Up – A New Generation of Environmental Justice

Councilmember Huizar recently introduced legislation to create “green zones” and eliminate “toxic hot spots” in communities with more than their fair share of heavy industry, a long-time practice that has created health hazards that lead to increased episodes of cancer, asthma and other pollution-related illnesses.

Here is footage of Councilmember Huizar’s remarks.

Joining with community and environmental activists and City Council colleagues, Councilmember Huizar announced the legislation, known as “Clean Up/Green Up” at Breed Street Elementary School. The legislation will focus primarily on the communities of Boyle Heights, Pacoima and Wilmington, three areas that have been hard hit by industrial sites and uses. A new generation of Environmental Justice, the goal of the Clean Up Green Up campaign is to work with existing businesses to create incentives and standards that lead to greener, cleaner and more sustainable communities. The Clean Up Green Up legislation will also encourage new, green industries that bring green jobs, with the long-term goal of creating healthier communities.

Enjoy the slideshow of the event. Click here for the press release on Councilmember Huizar recent work on environmental justice.

Read the L.A. Times story
here.

Read the EGP News story
here.


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